What does your business need next?

Make your website a better part of the business.

Your website should explain what you do, give customers a clear next step, and be something your team can manage. I design and build WordPress sites around all three.

I turn designs into custom themes and reusable page sections, with editing controls that make sense to the people maintaining the site. Roots Sage, Blade templates, custom fields, and focused plugins let us shape the WordPress setup around the business. The work also covers connecting forms, content, and server-side services when the site needs them.

Build the experience your project needs.

Some projects call for a custom interface or application. I use Next.js to build websites and features that work with your data and fit the experience you want to offer.

I can take a feature from a design into reusable React components, connect it to an API, and work through loading, empty, and error states. I also join existing teams to build and refine interfaces within their codebase, review process, and deployment workflow.

Give customers a better way to browse and buy.

I improve Shopify storefronts so they fit the business, present products clearly, and work well on the devices customers use.

Custom theme development can cover the way a collection is browsed, how a product is presented, and which information a customer needs before buying. I work on Shopify templates, responsive styling, email templates, and connections to business tools. Product photography can be planned alongside the storefront so the images fit the design.

Put information where your team can use it.

When people are moving information between systems by hand, or working around a feature that is missing, a focused integration can help.

I connect APIs, build WordPress plugins, and develop tools around specific workflows. My work includes NetX collection publishing, service alerts, and Galaxy ticketing data integration involving AWS.

Show what your business actually offers.

Photograph your products, storefront, and the details customers want to see. I plan the images around how they will be used on the website, in your store, and in your marketing.

We agree on a shot list, location, image count, editing, and usage before the shoot. The finished images can be delivered in high-resolution and web-ready versions, with crops suited to your product pages and layouts.

Help the right people find your business.

For a local business, the website, search presence, and advertising need to tell the same story. I help bring those pieces together around your services, storefronts, and customers.

The work can include local search optimization, keyword research, ad creation, and Google Ads support. We agree on the locations, campaigns, budget, and reporting before starting. Advertising spend is separate from my fees.

Find out what is getting in the way.

A slow site, confusing page, or missing tracking can make it difficult to know what to improve. I review the technical setup and give you a prioritized plan.

The work can include images, caching, structured data, page structure, Google Analytics, and Google Tag Manager. We agree on what to measure and focus on fixes that make sense for your site.

Take care of the work behind the website.

I help with the hosting configurations, deployment workflows, and data connections that support your site or application.

My experience includes S3, EC2, Lambda, and Git-based deployments. This can mean moving a site, setting up a repeatable publishing process, or connecting the application to a server-side service. We define the environments, access, release checks, and ongoing responsibilities before changes go live.

Spend less time repeating the same task.

I build focused tools for work that is repetitive or difficult to keep track of, such as preparing reports, organizing feedback, or sending notifications.

We start with the workflow and decide which parts can be automated and which still need human review. My experience includes custom reporting tools and GPTs, as well as personal Home Assistant and Node-RED projects.

Give the campaign a useful destination.

An ad, email, or product launch needs a page that explains the offer and gives people a clear next step. I build those pages and help connect the forms, tracking, and follow-up tools.

This can be a focused page within your existing site, a reusable landing page template, or Shopify email templates. We use your offer and brand materials, agree on the action to measure, and test the path from the first click through the handoff.